A Scientific Look at B2B Buying in the Age of AI
Speaker: Raviv Turner | CEO, CaliberMind
A lot has changed in the age of AI—new B2B buying models (Challenger), new B2B decision makers (Millennials), and new technologies (ABM, Predictive, Psychographic Targeting).
Join us to take a scientific look at some of the latest trends shaping B2B buying.
This session is best suited for experienced data-driven B2B marketers, demand generation, sales enablement and marketing and sales ops.
At the end of this session you will be able to:
- See the business impact of unifying customer data throughout the entire customer journey
- Understand how to use AI to automate segmentation, ICP modeling, and lead qualification
- Understand how to use AI to model customer behavior and buyer personas from unstructured data (emails, sales calls, social profiles)
- Understand how to orchestrate the buyer's journey to improve conversion and increase revenue growth