The Inside Scoop on Three Proven Steps to Amplify & Distribute B2B Content
Speaker: Heidi Cohen | Chief Content Officer, Actionable Marketing Guide
Do you dream of turning out break-the-Internet quality B2B content that continues to attract high value SQLs your sales team and boss love?
If you shouted "yes!" then this hands-on session is not to be missed. You'll get a three-step approach to create the high-value B2B content that your target audience actively seeks. By starting with the end in mind, you will be able to develop content that’s relevant. And to reach maximum readership, you will test and amplify your content. Based on these results, you’ll distribute and promote your content consistently over time.
You'l receive five never-fail templates to creating crowd pleasing content, an amplification checklist, and a content distribution worksheet so you can go back to the office ready to put your plans into action.
At the end of this session you will be able to:
- Create content that attracts readers over time (five never-fail templates provided)
- Optimize your content for key objectives (you'll receive an amplification checklist)
- Keep your best content top of mind over time (B2B content distribution worksheet included)