Everything Brands Should Know About Podcasting (but Didn’t Know They Should Ask)
Speakers: Steve Pratt | Co-Owner, Pacific Content
JuanCarlos Gama | Dell Technologies
Podcasts are quickly becoming the Netflix of radio. Audiences are growing, demand is high, and quality content is in relatively short supply. And much like the golden age of TV we’re living in, podcasting is a medium that is attracting the best talent, world-class storytelling, and brave experimentation with formats and distribution. Unlike the TV industry, though, there are several cases where brands are leading the way with podcasting innovation.
Join us for this exciting session where we'll walk through a case study into the Trailblazers with Walter Isaacson podcast from Dell Technologies. You'll discover how to align your business goals with your podcasting strategy, the secrets to successful podcast production and distribution, and why you need to think differently when measuring your podcasts against business and marketing goals.
At the end of this session you will be able to:
- Determine what elements and resources are required to make a great podcast
- Translate your brand strategy into a podcasting strategy that delivers results
- Think and act like a media company.
- Measure the success of your podcast (it's not all about downloads)