From the Trenches: What it Takes to Grow an Employee Advocacy Program
Stephan Hovnanian | Content Solutions Architect, Bambu by Sprout Social
Turner Roach | Social Media Marketing Manager, Deloitte
Jessica LaHaie | Influencer Relations Coordinator TechSmith Corporation
Molly Clements | Social Marketing Manager United Way Worldwide
The latest technique in word-of-mouth marketing is to empower employees to share content, culture, and thought leadership about the company. Employee-shared content is proven to be more trustworthy than the same content shared by brand profiles, which means it can result in massive gains for brand awareness, sales, and even recruiting. But for an employee advocacy program to achieve these gains at scale, the marketing department has to tap into other areas of its organization. That's easier said than done, especially when you work in a company where everybody except marketing thinks LinkedIn is only for people who want to find a job!
Join a panel of employee advocacy program managers to learn how they've grown their organizations' advocacy programs through adoption, expansion, and results. By the end of the discussion, you will have a notebook full of tactics to make your employee advocacy program an indispensable part of your marketing mix!
At the end of this session you will be able to:
- Keep employees motivated to participate and share company content with their social networks
- Recruit leaders across the organization to help you grow your advocacy program
- Identify metrics that matter for employee advocacy programs