Lunch and Learns

B2B Lunch & Learns

Wednesday Oct 4 | 1:00pm-1:45pm

5 Steps to Revamping Your Video Marketing

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Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage—it is so much more. Using real world examples and actionable tips and tricks, Brightcove’s Paul Casinelli will present the five steps to get you up to speed with today’s video leaders and drive bottom line results.

At the end of this session, you will be able to:

  • Use video effectively on Facebook, YouTube, and Twitter
  • Create lean-in interactive experiences with video
  • Overcome your live streaming anxieties       
  • Tie video marketing directly to your revenue  
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Speaker: Paul Casinelli, Vice President of Product Marketing and Strategy | Brightcove
As the VP of product marketing and strategy for Digital Marketing at Brightcove, Paul works to optimize product offerings to help brands and enterprises more effectively connect with their target audience. Paul is passionate about developing video marketing best practices that drive improved results and is a frequent public speaker on the topic.

Using Website Personalization to Engage Prospects: Real-World Examples

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96% of marketers surveyed in a 2017 Researchscape International study said that personalization helps advance customer relationships. But what’s the payoff? 88% of those using personalization report a measurable lift in conversion rates, visitor engagement, and customer satisfaction.

Looking to achieve similar results for your organization? Come to this session where Andy Zimmerman, CMO of Evergage, will discuss the trends in personalization, explain what it’s all about, and share 12 real-world examples of B2B personalization in action.  

At the end of this session you will be able to:

  • Leverage real-time personalization strategies to more effectively engage your prospects—at the individual and account levels
  • Drive more high-quality leads for your business

Speaker: Andy Zimmerman, Chief Marketing Officer, Evergage
Andy is the CMO of Evergage, leading the marketing team to produce content and programs that drive brand awareness, demand generation, and sales enablement. Andy has over 20 years of experience leading marketing, sales, business development, and alliances at leading software companies including Brainshark, Theikos, Virtusa, edocs, and Kenan Systems. 

 Marketing Automation Strategies to Boost Growth

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Have you ever wondered what it's like to have marketing automation throughout the entire lifecycle of your business? Come learn about the marketing automation strategies we've used over the years to create the best customer experience, while experiencing tremendous growth. Sharing case studies on how Salesforce Pardot uses our own solution, you'll learn how to plan, build, and execute marketing campaigns to achieve your marketing goals.


Speaker: Lautel Okhio, Content Marketing Specialist | Salesforce

Lautel  is a content marketing specialist at Salesforce. As a lifelong writer and former journalist, content is her first love and second passion (her first passion is a good story). As part of the Pardot product marketing team, she has the best of both worlds: she gets to share her own experiences with marketing automation with her fellow B2B marketers. 

Does Your B2B Marketing Plan Gather Dust on the Shelf? See How to Build—and Execute—An Integrated Strategy. (Planning Template Included)

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By now you've probably seen a ****load of articles and research data that show why you need to document your integrated B2B marketing strategy. The hard part is finding a resource that shows you exactly how to build and execute that strategy. Without a go-to-market plan, your team will likely continue to practice random acts of marketing (which lead to random acts of ROI).

So give them a go-to-market plan.

Find out how at this lunch-and-learn session with Jacob Hase, director of integrated marketing strategy at Yesler, as he takes you step-by-step through the strategy documentation process Yesler uses with B2B clients like Amazon, Microsoft, and SAP.

At the end of this session you will be able to:

  • Document the execution and measurement of your marketing strategy.
  • Identify strategy gaps across personas, customer journeys, and more.
  • Gain an end-to-end view of your marketing—from driving traffic to lead generation to nurture.
  • Socialize your strategy throughout your organization.


Speaker: Jacob Hase, Director of Integrated Marketing Strategy | Yesler
After starting his career developing demand-gen strategies and content for B2C clients like Patagonia and K2, Jacob now applies his approach and methodologies to developing integrated strategy for some of the world’s largest B2B companies. At Yesler, he manages the integrated strategy team and is focused on developing new and improved ways to maximize B2B marketing ROI. When he's not working, you’ll most likely find him in the mountains of the Pacific Northwest. (He's the kind of guy you'd want as a friend in the event of a zombie apocalypse.)