Making Paid Digital Media Work: How to 2x (or More) Your Provable Returns
Speaker: Bill Leake | CEO, Apogee Results and Group VP Global Marketing, Rimini Street
It’s easy to spend LOTS of money on paid online media (ABM, AdWords, LinkedIn, retargeting, etc. are all are GREAT at sucking up your budget). But getting a provable return on that investment can be elusive, especially if you are in an esoteric space, have an enterprise focus, or have long, multi-touch sales cycles. Since so many of the people reached through these vehicles are early in the buyer’s journey, you need to invest smartly.
Join us for this session to get proven digital paid media hacks to turbocharge your ROI. These work for B2B and go beyond PPC campaigns. You'll also get several innovative ideas you might want to test to leapfrog your competition. We’ll also cover a quick case study about how an integrated Paid, Earned, and Owned content campaign on YouTube garnered over 250k B2B views with a VERY limited budget. Get ready to spend those dollars wisely.
At the end of this session you will be able to:
- Improve your AdWords, ABM, and other digital media ROI
- Understand cost-effective ways to integrate paid digital media with what you are already doing
- Better measure impact / attribution