Predictive Analytics for B2B Marketers

Friday 8:30am-9:15am

Predictive Analytics for B2B Marketers

Speaker: Christopher S. Penn | Vice President, Marketing Technology, SHIFT Communications: A Google Analytics Certified Partner

What is predictive analytics? How can you apply it in your own job…now?

In this future-looking talk, SHIFT Communications’ VP of marketing technology will walk you through why and how predictive analytics is the B2B marketer’s secret weapon for 2018.

You’ll explore different types of prediction, including time-series predictions, text mining, and random forest—and how they apply to every B2B marketing program. Best of all: Chris will show you how you can use data you probably already have. Plus, you’ll see what the first half of 2018 will (and should!) look like for B2B marketers.

At the end of the session, you will be able to:

  • Create your 2018 B2B email marketing calendar (for H1): when to send email, and when not to send email.
  • Generate your 2018 (H1) B2B search trends
  • Produce an AI-powered way to look at what’s generating leads with Google Analytics
  • Participate in top discussion topics in B2B marketing now across the industry, mined from thousands of articles and social media content

PSA: This session won’t require coding skills or advanced computation skills. No need to panic or break into a cold sweat if you’ve never written a line of code or done statistics.