Teach Me How: How to Create a North Star Editorial Toolkit
Speaker: Ahava Leibtag | President, Aha Media Group
All organizations need to know how to answer the following questions: To whom are we speaking? Who are we as a brand? What are we saying? How are we saying it? When and where do we say it?
In this fun, interactive session, you will learn how to create tools that answer these fundamental questions and put them together in a north star guide for your content marketing programs.
At the end of this session you will be able to:
- Create identity pillars
- Understand the art of writing a messaging architecture
- Map voice and tone to personas