Teach Me How: Unleash Your Customers: Creating an Effective Referral Program
Speaker: Chris Chariton | Sr. Director of Marketing & Business Development, GTM Payroll Services
Customer referrals typically have a higher conversion rate, shorter time to close, and drive more sales to the bottom line. Yet, the majority of companies do not have a formalized referral program. Are you ready to find out the secrets to implementing a customer referral program or turning up the dial on your current program?
Join us for this action-packed session where you'll get best practices for referral programs including how to: develop a messaging and promotion plan, structure incentives, train internal teams, and track and monitor your referral program.
Chris will share GTM Payroll Services Inc.’s journey to optimize its customer referral program and lessons learned along the way.
At the end of this session you will be able to:
- Understand the key elements for success in igniting your customers to work for you
- Know what ammunition you need to start a referral initiative or maximize your current program
- Maximize the number of referrals you receive