Teach Me How: 9 Insanely Effective Email Tactics You Can Use Tomorrow

Thursday 1:30pm-2:15pm

Teach Me How: 9 Insanely Effective Email Tactics You Can Use Tomorrow 

Speaker: Nancy Harhut | Chief Creative Officer, HBT Marketing

Do you follow all the best practices for email creation and still not get the response you want? That’s because there’s more to success than targeted lists, compelling offers, and perfectly executed creative. Today, you need to know the decision-making shortcuts people use with email —the automatic behaviors that determine whether they open, read, and respond to it.

Research has proven people don’t operate in rational, considered ways. Rather, readers cruise along on autopilot, with certain prompts sending us clicking in one direction or another. In this session, you'll learn nine tactics that will get your target to open, read, and respond to your email without even thinking about it! Seeing numerous examples from various B2B verticals, you will leave armed to create insanely effective email and improve those response rates!

At the end of this session you will be able to:

  • Determine two ways to position your message for fast response
  • Sell more using social proof, loss aversion, and compliance triggers
  • Apply nine proven tactics to increase email open, read, and CTRs