The CMO & CCO: Meet the New Power Couple

Friday 8:30am-9:15am

The CMO & CCO: Meet the New Power Couple

Speakers: Michelle Huff | Chief Marketing Officer, Act-On Software
Matt Zelen | CCO, Act-On Software

In eras past, a CMO's job often ended with the creation and handoff of leads. These days, her responsibilities are broader: generating leads like before, but also growing brand awareness, while retaining and evangelizing customers as advocates. CMOs have a larger part to play in the customer experience than ever before, and they have a new ally because of it: the CCO.

In this session, you'll learn about this partnership's benefits: how alignment can boost a business's brand, drive up demand, and improve overall ROI through deeper customer relationships.

At the end of this session you will be able to:

  • Set and manage expectations for the partnership: revenue, product, loyalty
  • Apply tactics and technologies for acquisition to retention programs
  • Align messages and activities for a consistent brand voice and brand crush