How to Get Your Brand Elected: What the Latest Insights from the World of Politics Can Teach Us About Targeting
Speaker: Tom Webster | Vice President of Strategy | Edison Research
The 2016 US Presidential Election will go down as one of the most surprising elections in American History, leaving many around the world questioning what happened and what lessons we can learn about the electorate, data, and even the nature of consumer behavior. Tom Webster is not only a content marketer, he has also worked with the sole provider of Exit Polling for US elections since 2004, and he has developed insights from that work that aren’t just relevant to politics, but also to B2B marketing.
In this session, we will walk attendees through three surprising insights from Edison’s trove of election data that will lead to a greater understanding of consumers, and provide content marketers who are willing to do the work a true, sustainable competitive advantage.
At the end of this session you will be able to:
- Recognize the most important data point any marketer can know about their customer
- Understand why tailoring, not segmenting, is the future of marketing
- Win with more effective personas today