The Rise of Customer Marketing: Best Practices for Post-Sales Marketing
Speaker: You Mon Tsang | Founder and CEO, ChurnZero
You wouldn't treat all your marketing leads in the same way, would you? Of course not!
Modern marketers have strong segmentation, smart automation, and lead scoring to make their marketing more effective. But for many B2B companies, that sophistication is lost once a prospect becomes a customer.
Join us for this session to learn the unique techniques for marketing that are available to you once someone becomes your customer, including: deeper data sources, powerful segmentation techniques, and the opportunity for revenue growth through deeper engagement and upsells. Don't miss out on the opportunities that exist inside your customer base!
Attendee skill level: This session is geared for the marketing professional with 3+ years of experience.
At the end of this session you will be able to:
- Segment your customers by different type for best results
- Pursue engagement, renewals, and upsells with different techniques
- Incorporate unique internal data for the most effective customer interactions