Using Video to Align Marketing, Sales, and Customer Success
Speakers: Matt Childs | Director of North American Sales, Brightcove
Dan Briscoe | VP of Marketing, Heavy Construction Systems Specialists
Video is an effective tool for aligning marketing, sales, and customer success throughout the customer journey. Using customer and partner case studies, this session will illustrate how leading companies are using video to provide a unified customer experience.
At the end of this session you will be able to:
- Get executive buy-in and make video a priority
- Know where to find a videographer and the right equipment
- Identify the best types of video for each stage in the customer journey