How to get the Most From the Website Visitors You Already Have
Speaker: Michele Linn | Editorial Strategy Advisor, Content Marketing Institute
We’re all trying to drive traffic to our websites, but are we taking advantage of the visitors we have? Google Analytics (GA) can be intimidating, but it can help you identify which pages on your website deserve the bulk of your attention and which data is most important to improve your B2B marketing efforts.
Join us for this session to get step-by-step instructions on how to use the most helpful data in Google Analytics to find your highest opportunity pages. We'll share specific actions you should take for each type of page—immediately and on a continuous basis.. We will show you three key reports that you can view in various combinations to determine specific actions that will get you the most from each type of page. The result: You will be able to identify prime opportunities on your website to direct existing traffic to the pages that have the most potential for conversion.
At the end of this session you will be able to:
- Follow detailed instructions on how to access the four key GA reports
- Apply simple formulas to the data you access to find opportunities for improvements on your website
- Create a system to track essential page details to monitor your progress