Dessert & Development: The 5 Best Ways to Make Your Personalization Super-Creepy (and How to Avoid Them, Should You Choose)

Thursday 12:35pm-1:15pm

Dessert & Development: The 5 Best Ways to Make Your Personalization Super-Creepy (and How to Avoid Them, Should You Choose)

Speaker: Gary Gerber | Head of Product Marketing | Folloze

Deeply personalized experiences are key to engaging your prospects and keeping your company top of mind at every stage of the purchase cycle. But how do you maximize the cozy without stepping into creepy?

In this fun and educational session we'll discuss the difference, and explore how AI can help ensure your company delivers exactly the right experiences to build trust and engagement.

At the end of this session you will be able :

  • How to provide content in a way prospects will actually value and appreciate

  • How to leverage AI to get the right content to the right people at just the right time

  • How to be an excellently creepy marketer (if that's your bag — or not, if not)