A How-To Guide for Personalizing Your B2B Marketing Communications
Speaker: Samantha Stone | Founder | The Marketing Advisory Network
As B2B marketers, we have a difficult job. We have to sell to organizations, and also to individuals at those companies. And the bar keeps getting higher.
Using both business and individual context to personalize communication is essential to driving high-impact conversions in our marketing efforts. In this session, we'll explore everything you need to build a personalization strategy that scales.
At the end of this session you will be able to:
Articulate the role personalization plays in B2B communications
Create a personalization strategy that scales
Identify opportunities to implement quick personalization wins at your organization
Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for for those who are experienced in the topic, but have not gotten to advanced concepts.