A Simple Formula for Winning Google’s Featured Snippets

Wednesday 11:00am-11:45am

A Simple Formula for Winning Google’s Featured Snippets

Speaker: Kathleen Booth | Vice President of Marketing| IMPACT

Until recently, getting to position #1 in search engine results was the holy grail of inbound marketing. Now, Google has introduced featured snippets — effectively creating a “position zero.”

In this session, you’ll learn why owning the featured snippet is so important for your business, and what impact it will have on your traffic and leads as the future of search continues to evolve. But we won’t just talk generalities, you’ll also walk away with step-by-step instructions to dominate “position zero,” conduct SEO experiments, and track results.

At the end of this session you will be able:

  • Understand how search is evolving on mobile vs desktop, and the impact it is having on site traffic and conversions

  • Structure your pages and posts to dominate position zero

  • Conduct SEO experiments aimed at owning position zero and tracking results (you’ll get an easy-to-use template for doing this)