Account Based Marketing: New Insights and Best Practices for 2020
Speaker: Jonathan Miller | CEO | Engagio
This session will take you, step-by-step, through the fast emerging strategy of Account Based Marketing , showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process, and technology that, if deployed intelligently, will out-perform every other demand generation initiative in your company.
Unlike other sessions focused on the WHY of Account Based Marketing, this session is focused on HOW to implement ABM with best practices.
At the end of this session you will be able to:
Understand what works (and doesn't) in ABM
Use new metrics in an ABM strategy
Know the first things you need to do to get started
Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.