Through the Looking-Glass: Enter a New World of Always-On Influencer Programs

Wednesday 12:00pm-12:45pm

Through the Looking-Glass: Enter a New World of Always-On Influencer Programs

Speaker: Ashley Zeckman | Senior Director of Digital Strategy | TopRank Marketing

“Why, sometimes I've believed as many as six impossible things before breakfast.”
- The White Queen, Alice in Wonderland

Are we all “mad here”? Only a few years ago, the notion of B2B brands working in a coordinated effort with influencers would have everyone shaking their heads in disbelief. Now, it’s the new norm.

Unfortunately, in the world of influencer marketing, it’s becoming increasingly difficult to tell which side is up. Each day we’re distracted by shiny objects (or Cheshire cats) that get in the way of influencer marketing success.

A truly successful influencer program requires focus on finding experts your audience trusts, nurturing and engaging those experts, and finding opportunities to partner on more than just a single piece of content.

Join us on this amazing adventure to learn how you, as a B2B marketer, can partner with influencers to develop long-lasting programs that inspire your audiences to be curiouser and curiouser.

At the end of this session you will be able to:

  • Navigate the influencer marketing landscape to avoid pitfalls

  • Develop an always-on influencer program

  • Recognize successful influencer marketing in action

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for for those who are experienced in the topic, but have not gotten to advanced concepts.