B2B Communication Lessons From the US Presidents

Thursday 2:30pm-3:15pm

B2B Communication Lessons From the US Presidents

Speaker: Nick Westergaard | Strategist, Speaker, Author, Educator | Brand Driven Digital

Believe it or not, B2B marketers have a lot in common with US presidents. Both parties are charged with using communication, particularly writing and public speaking, to inspire others to take action. Now you can put the communication secrets of our nation's chief executives to work for you.

You'll learn to name “big ideas” like Theodore Roosevelt, get vocal tips from Reagan and Obama, and discover body language lessons from the 1960 Kennedy-Nixon debate.

From conventional wisdom such as the power of storytelling to secrets like the fact that Lincoln, a renowned speaker, was relentless when it came to rehearsal — you'll leave this special session with the skills to be a "Great Communicator."

At the end of this session you will be able to:

  • Write clear and concise communications that inspire executive action

  • Elect to use stories in your writing and presentations that help you connect with your audience

  • Deliver your next pitch or presentation like a successful stump speech

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.