Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program
Alex Konstanze | Director B2B Influencer Relations and Content Co-Creation | Dell
Janine Wegner | Global Marketing Program Manager | Dell
Amisha Gandhi | Vice President, Influencer Marketing | SAP Ariba
Working with influencers is truly a relationship business. It’s hard to scale with limited resources on your team, unless… you start thinking about scaling in a different way.
In this session, we’ll walk you through the anatomy of a successful cross-functional team partnership via a concrete case study that highlights how influencer content scales across multiple teams’ business goals.
We’ll also demonstrate, through real-world examples, how to scale influencer content across the entire customer journey. This is achieved by compounding existing strengths and collaborating across marketing functions to deliver integrated influencer marketing programs that drive results.
At the end of this session you will be able to:
Make influencer content scalable in varying organizational structures
Understand how to partner with cross-functional teams to achieve measurable success with influencers for all involved teams
Co-create content and experiences with influencers that scale across the customer buying journey