Better Marketing for Social Good

Thursday 2:30pm-3:15pm

Better Marketing for Social Good

David Baeumler | Associate Creative Director | Red Hat
Justin Braun | Senior Creative Strategist | Red Hat
Emily Kreer | Marketing Project Manager | Red Hat

Today, workers and consumers are demanding more meaning behind brands. But they can spot hollow, inauthentic “social good” messaging from a mile away. So how can you help your audience understand your company's commitment to social good without sounding self-serving?

This session will share lessons learned about creating authentic social good marketing through two case studies with UNICEF and Boston Children's Hospital. Even if your company doesn't have a corporate responsibility program, this presentation will help you define, develop, and measure authentic digital storytelling for your brand.

At the end of this session you will be able to:

  • Create relevant, engaging social-good based content

  • Play to your company’s strengths to maintain credibility

  • Maximize marketing and PR impact

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.