Calling All B2B Marketers: Unlock Growth With High Converting Landing Pages

Thursday 1:30pm-2:15pm

Calling All B2B Marketers: Unlock Growth With High Converting Landing Pages

Speaker: Ryan Engley | VP of Product Marketing | Unbounce

As marketers, our mandate is to drive growth — more traffic, more leads, more sales, and more conversions. Easy peasy, right?

Between 2012 and 2016, the average cost-per-click in Adwords nearly tripled. And the average cost-per-acquisition will continue to climb as marketers are projected to spend even more on pay-per-click advertising. Not so easy after all.

Marketers can’t afford to lose conversions after the click. Join us as we explain how to create super relevant, post-click content that gets results.

It's time to figure this out.

At the end of this session you will be able to:

  • Understand the five critical elements to every high converting landing page

  • Create a streamlined experience between your ad and post-click content with excellent Message Match

  • Learn how emotion and sentiment in copy can significantly impact your conversions

Attendee Experience Level: This session is for those that are new to the topic or have a basic idea of the topic, but very little experience implementing.