NEEDS HELP: EDIT Case Studies on How Content Marketing Is Driving the Future of B2B

Thursday 8:45am-9:30am

Case Studies on How Content Marketing Is Driving the Future of B2B

Speaker: Michael Brenner | CEO | Marketing Insider Group

The future of B2B marketing is about creating content that attracts an audience and delivers measurable value by harnessing your team's—no, your entire organization's—expertise.

In this presentation, we'll use real B2B case studies to show you how to use that talent to activate a content marketing strategy that produces better business outcomes.

Today's business leaders expect marketing to deliver revenue and higher ROI. We believe marketing should focus on providing amazing customer experiences. And yet, every day, we are asked to do more and more marketing activities that don't always deliver leads, revenue, or better customer experiences. In order to bridge this gap, marketers must put the customer at the center of everything they do—and that means speaking to them about what they need to know in order to help them make better informed decisions. That's why we're using real stories and case studies of marketers just like you so that you can see how the future of B2B is all about content marketing that attracts an audience and delivers measurable value for your company.

At the end of this session you will be able to:

  • Apply the simple trick successful B2B marketers use to push back on the things they know won't work

  • Take your marketing to the next level and engage your audience through storytelling

  • Walk away with a powerful framework you can use to rally the entire organization around the customer

Attendee Experience Level: Experienced in the topic, but haven’t gotten to advanced concepts; Advanced or almost expert level