How to Build a More (Artificially) Intelligent Content Engine

Wednesday 4:45pm-5:30pm

How to Build a More (Artificially) Intelligent Content Engine

Speaker: Paul Roetzer | CEO | PR 20/20

How much will artificial intelligence (AI) impact your job as a marketer in the next two years? Probably way more than you think.

From audience targeting, content strategy, and SEO to media buying, email writing, and predicting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future.

This session goes deep on the implications of AI on content marketing and provides a step-by-step framework that marries human and artificial intelligence to scale your content and grow your business.

At the end of this session you will be able to:

  • Follow a practical method for building more intelligent content strategies

  • Draw from dozens of uses cases on AI to increase the efficiency and performance of your content

  • Discover a collection of AI-powered marketing technologies