Content Marketing Is the Future of B2B: Case Studies for Success

Thursday 8:45am-9:30am

Content Marketing Is the Future of B2B: Case Studies for Success

Speaker: Michael Brenner | CEO | Marketing Insider Group

Today's business leaders expect marketing to deliver revenue and higher ROI. We believe marketing should focus on providing amazing customer experiences. And yet, every day, we are asked to do more and more marketing activities (ie. create more emails, run Facebook ads, put up a billboard on the side of highways that no one will look at) that don't always deliver leads, revenue, or better customer experiences. In order to bridge this gap, marketers must prioritize and put the customer at the center of everything they do.

In this session, we'll use real stories and case studies from marketers just like you so that you can learn how to attract an audience and deliver measurable value by putting the customer first — prioritizing those activities that deliver real business value, and creating an army of storytellers to help you scale your efforts without incremental budget.

That’s the future of B2B.

At the end of this session you will be able to:

  • Apply the simple trick successful B2B marketers use to push back on the things they know won't work

  • Take your marketing to the next level and engage your audience through storytelling

  • Walk away with a powerful framework you can use to rally the entire organization around the customer

Attendee Experience Level: This session will be of value for those experienced in the topic, but haven not gotten to advanced concepts, and for those who are advanced but not yet experts.