The Secret to a Truly Measurable Content Strategy
Speaker: Robert Rose | Founder & Chief Strategy Officer | The Content Advisory
Most B2B organizations aren’t creating content strategies — they are fixing strategies that are broken.
Research continues to show that accurate measurability and scalability are the two things that prevent content marketing from becoming a truly strategic component of the B2B integrated marketing mix. So how do you overcome this struggle?
After working with, and solving this challenge for more than 50 companies over the last year, we can point to one thing: successful B2B organizations treat their content as a business model that can create, optimize, measure, scale, and ultimately succeed .
Content marketing is an integrated business strategy that marketing professionals manage.
At the end of this session you will be able to:
Understand and implement the four business models of content
Apply the business models of content to a measurement program
Receive examples of businesses who are achieving true return on their investment
Attendee Experience Level: This session is for those that are experienced in the topic, but haven’t gotten to advanced concepts.