Moonshots & Promised Lands: The Cumulative Power of Narratives and Why They Matter
Speaker: Keith Jennings | Vice President, Community Impact | Jackson Healthcare
This year marks the 50th anniversary of the Apollo 11 moon landing. Although that historic event is a story we re-tell today, it began as an open narrative — a promised land.
Stories and narratives are distinct. You need both.
World-changing movements, like space exploration and equal rights, continue to thrive through a powerful combination of macro narratives and micro stories. But what does this mean for your business? Your marketing? Your career? Your life?
Join us for this session to strengthen your narrative intelligence, and harness the power of narrative, to achieve lift-off with your marketing (and your career)!
At the end of this session you will be able to:
Distinguish between narratives and stories and align them for maximum marketing impact
Design narratives that activate others and align with the growth stage of your industry
Define the jobs you’re “hiring” narratives and stories to do in your business
Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for for those who are experienced in the topic, but have not gotten to advanced concepts.