Drive Digital Amplification With the Three Ts: Trust, Training, Technology

Thursday 2:30pm-3:15pm

Drive Digital Amplification With the 3 Ts: Trust, Training, Technology

Speakers:
Brian Fanzo | Millenial Keynote Speaker | iSocialFanz

Every business today is in the business of trust. And as the layers of our business world are expanded through innovation, the importance of storytelling and relatability increase in importance and value.

Over the last decade the world has become more digitally connected and digitally dependent, however many traditional business practices still ring true. Customers still desire a human and emotional connection. That requires us, as marketers, to shift our mindset. It’s not about how digital innovation will replace what we do offline; it’s about how digital innovation can help us connect, amplify, scale, and simulate what we do in the real world.

Brian Fanzo will teach you how to embrace today's emotional buzzwords: transparency, vulnerability, and connection to build trust and be more empathy.

At the end of this session you will be able to:

  • Understand today’s digitally native consumer behaviors and the mindset required to integrate and leverage emotional intelligence (Training)

  • Recognize the role of humanizing and personalizing your message in a world powered by innovation and technology (Trust)

  • Study and track the emotional storytelling being used today, so you can create a strategy that will allow you to leverage dynamic virtual emotions, both online and offline