Empathy: Your Lead Generation (And Marketing) Superpower

Wednesday 3:30pm-4:15pm

Empathy: Your Lead Generation (And Marketing) Superpower

Speaker: Brian Carroll | CEO | markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. But here’s the problem: You have more channels, content, and technology to reach potential customers, yet connecting and building trust with buyers has never been harder.

It's frustrating! You’ve tried everything: expert recommendations, best practices, the latest tools, and automation. But you hit a plateau, and your results are falling short. So how can you connect and convert more customers?

The counter-intuitive answer: It’s customer empathy!

Empathy is not just a “soft” skill; it's an incredibly powerful tool to know your customer's emotional motivators so that you can connect better, increase conversion, and drive growth.

Join us for this session to feel more confident in making changes, giving recommendations, and creating messages that emotionally resonate by learning an evidence-based approach to lead generation, proven to get results.

At the end of this session you will be able to:

  • Know your customers core emotional motivators (so you can increase connection and conversion)

  • Use empathy to design messages that resonate with these core emotional drivers

  • Transfer customer emotion insights to other channels and scale up results

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.