Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Wednesday 4:45pm-5:15pm

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch | Author of F#ck Content Marketing | Keynote Speaker | CMO and Co-Founder at Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out old, one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away!

This has a major implication for the modern demand and digital marketer. Your buyers now expect a personalized content experience to guide them through their buying process before they make a decision to buy. And you, not just the content marketer, need to be able to deliver this at scale.

Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

At the end of this session you will be able to:

  • Implement a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale

  • Fuel personalization with content and know how to approach developing and organizing it across all marketing strategies

  • Deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints

Attendee Experience Level: This session is for marketers who are experienced to advanced level in the topic