Getting Personal: Improve Lead Generation With Customer Insights
Speaker: Brian Hood | Digital Director | Intuit ProConnect
As a business growth driver, marketing has the opportunity to capture consumer interest and deliver game changing results through consumer insights and analytics, which are frequently overlooked.
In this session, you’ll learn how to pair customer insights with data to establish credibility and build new business through lead generation. Brian will share how Intuit worked to overcome marketing challenges through taking risks, talking to customers, and asking what role marketing played in the overall business.
At the end of this session you will be able to:
Personalize your marketing tactics by talking to your customers to inform your campaigns, drive new business, and generate positive, impactful results
Improve marketing tactics by reviewing your role in the marketing funnel and then scientifically test into new channels and take risks
Gather and demonstrate clear, detailed results and growth, to establish credibility and give your team and marketing a real seat at the table within your company