Getting the Green Light: How to Build Content so People Say YES
Speaker: Tamsen Webster | Founder and Chief Message Strategist | Find the Red Thread
As marketers, we’re in the business of changing behavior. Often that means we need to change beliefs first. Or do we?
What if some of the age-old wisdom around driving action actually works against creating real change? Join 20-year brand and content marketer, Tamsen Webster, as she explains why changing beliefs is the hardest way to get customers to say YES, for them and for you — and what to do instead.
At the end of this session you will be able to:
Analyze your content for the "red lights" that lead to "NO"
Identify the five key concepts every piece of content needs to get a "YES”
Organize your content so it feels like story, even if it isn't one (and keeps your audience hanging on every word)
Attendee Experience Level: This session is for those Experienced in the topic, but haven’t gotten to advanced concepts