Golden Ticket: Market Like a Rabble Rouser

Wednesday 12:45pm-1:30pm

Golden Ticket: Market Like a Rabble Rouser

Speaker: Katie Martell | On-Demand Marketer

It’s only appropriate that we are just minutes from Washington DC, as marketers can learn a lot from politics. After all, we share a common goal: galvanize the right people to take action in order to advance a cause. That cause could be votes, clicks, donations, signatures, or simply convincing a team to part ways with budget dollars.

But, for both marketing and politics, the right strategy is paramount. FDR once said “in politics, nothing happens by accident.”

Join “unapologetic marketing truth-teller” Katie Martell to learn how to steal from the most effective politicians through history. She’ll break down the key components of rabble-rousing political plans, and share what marketing leaders of 2020 — and beyond — can learn from the activists and firestarters of the past.

At the end of this session you will be able to:

  • Understand the science behind why we’re so attracted to rabble-rousing leadership (in business and politics)

  • Identify key parts of effective political strategies to use in brand-building, content marketing, and demand generation

  • Ask questions, and reference a checklist, to help guide your marketing plan for 2020