How an SEO Focus Can Recharge a Mature Blog

Thursday 3:45pm-4:35pm

How an SEO Focus Can Recharge a Mature Blog

Speakers:
Sean Callahan | Senior Manager-Content Marketing | LinkedIn
Ben Nemeroff | Senior SEO Manager | LinkedIn

Your blog has had a lot of experience. It’s outlasted all the younger, more flashy blogs that have come and gone, but now you find yourself at that moment where traffic isn’t quite where you’d like it to be. Don’t get discouraged — it might just need a little SEO recharge.

Join us for this session where we’ll show how LinkedIn’s Marketing content team collaborated on a new SEO strategy to boost traffic to the LinkedIn Marketing Blog. You’ll discover how they focused on generating better rankings for important keyword clusters, increased organic traffic by 167% year over year, and increased revenue attributed to the blog by 4x!

Discover how you can give your blog the same pick-me up!

At the end of this session you will be able to:

  • Identify keyword clusters that appeal to your audience and that you can credibly own

  • Create long-form content that leverages the keywords and answers your audience's questions

  • Measure the impact of SEO on search rankings, organic traffic, and revenue

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.