How to Create A Marketing Plan & Budget Your CFO Will Love

Wednesday 12:00pm-12:45pm

How to Create A Marketing Plan & Budget Your CFO Will Love

Speaker:  Matt Heinz | President | Heinz Marketing

There’s a lot of talk about sales and marketing alignment. Yes, that relationship is incredibly important, but to be a successful marketing leader, there’s another team that deserves just as much of your attention… finance!

Attend this session for a powerful discussion on why a strong relationship between marketing and finance is so essential to your marketing success. You’ll discover how to build that relationship with your CFO so that your organization can make more informed decisions — fast —about which programs to double down on, where marketing needs to reassess investments, and how to drive the most impact for the bottom line.

At at the end of this session you will be able to:

  • Speak your CFO's language to earn more credibility, respect, and budget

  • Develop strategies that tie directly to revenue impact and results for your organization

  • Build a marketing attribution and impact dashboard to streamline communication and budget approvals moving forward

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.