How to Find and Tell Your Galvanizing Story
Speaker: Doug Kessler | Co-founder | Velocity
The twin revolutions of digital and content marketing were amazing — but they also distracted B2B marketers from our single most important task: developing a smart, fresh, surprising, magnetic idea, expressed as a Galvanizing Story.
With a galvanizing story, your strategy, content, creative, and performance marketing all have a focus — a shared, guiding concept. Without one, your strategy and execution are disconnected; your stories are isolated; and your tactics are stuck in their swim lanes.
It's time to figure this out.
At the end of this session you will be able to:
Understand what a galvanizing story is and why it matters
Analyze the successful galvanizing stories of B2B brands
Develop your company's galvanizing story and take it to market
Attendee Experience Level: This session is for anyone experienced in the topic, from intermediate to advanced.