How to Publish Credible & Compelling Research: 10 Mistakes to Avoid (And 5 Must-Have Tactics)
Speaker: Michele Linn | Head of Strategy | Mantis Research
Good news: 2019 is a breakout year for research-based content marketing. Savvy marketers know original research performs well, generating big results for their brands.
Bad news: Even as more marketers publish original research, they lack the know-how to do it well, unintentionally making mistakes that erode their credibility.
This fast-paced session will give you tons of examples and concrete ideas to make an immediate — and tangible — impact on your next research project.
At the end of this session you will be able to:
Identify the best type of research to meet your goals
Avoid common research mistakes that will earn you (and all marketers) a bad name
Identify easy-to-implement ideas that will have a measurable impact
Attendee Experience Level: This session is for those that are new to the topic or have a basic idea of the topic, but very little experience implementing.