How to Publish Credible & Compelling Research: 15 Things You Need to Know

Wednesday 3:30pm-4:15pm

How to Publish Credible & Compelling Research: 15 Things You Need to Know

Speaker: Michele Linn | Head of Strategy | Mantis Research

Good news: 2019 is a breakout year for research-based content marketing. Savvy marketers know original research performs well, generating big results for their brands.

Bad news: Even as more marketers publish original research, they lack the know-how to do it well, unintentionally making mistakes that erode their credibility.

This fast-paced session will give you tons of examples and concrete ideas to make an immediate — and tangible — impact on your next research project.

At the end of this session you will be able to:

  • Identify the best type of research to meet your goals

  • Avoid common research mistakes that will earn you (and all marketers) a bad name

  • Identify easy-to-implement ideas that will have a measurable impact

Attendee Experience Level: This session is for those that are new to the topic or have a basic idea of the topic, but very little experience implementing.