Improve Lead Generation With Personalized Analytics and Customer Insights

Thursday 3:45pm-4:35pm

Improve Lead Generation With Personalized Analytics and Customer Insights

Speaker: Patti Newcomber | Vice President of Marketing | Intuit ProConnect

Marketing has the opportunity to capture consumer interest and deliver game changing results through analytics and consumer insights, but these things are frequently overlooked.

In this session, Patti will share information on the benefits of analytical marketing and how it continues to drive business. She’ll show you how to pair customer insights and data with knowledge of the product, and the technology, to continue initiating consumer interest and build new business through powerful lead generation.

At the end of this session you will be able to:

  • Personalize your marketing tactics

  • Use customer driven innovation to gather analytics and inform your campaigns, drive new business, and generate positive, impactful results

  • Showcase specific growth areas and improvements on your teams

  • Gather and demonstrate clear, detailed results and growth, giving marketing a real seat at the table within your company