Dessert & Development: How to Increase Brand Awareness, Credibility, and Trust by Working with B2B Influencers

Thursday 12:35pm-1:15pm

Dessert & Development: How to Increase Brand Awareness, Credibility, and Trust by Working with B2B Influencers

Speaker: Tim Williams | Onalytica

Trust in brands and advertising is at an all-time low, and the mix of self-serving brand content and paid media is not cutting it anymore. This presentation will show you how creating content with B2B influencers can fast-track awareness, perception change, and demand generation in three months.

At the end of this session you will be able to:

  • Create and document a successful influencer marketing strategy

  • Effectively engage influencers

  • Create inspiring influencer-generated content

  • Connect your employees to influencers to build and sustain relationships at scale

  • Drive results that senior management care about

  • Best practice program measurement