Influencers, Search Rankings, and Collaboration

Thursday 2:30pm-3:15pm

Influencers, Search Rankings, and Collaboration

Speaker: Andy Crestodina | Co-Founder and CMO | Orbit Media Studios, Inc.

Get an influencer to share, you’ll eat for a day. Get an influencer to collaborate in ways that drive SEO... you’ll eat for a lifetime. Yet so many brands still want likes.

So few brands today identify and collaborate with the influencers in ways that drive durable benefits. Let everyone else chase the big followings, while you combine content with collaborators and rank like a champ!

At the end of this session you will be able to:

  • Identify which influencers will help the most

  • Construct the plan and the pitch

  • Get the max value from each of those collaborations

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.