Kickstart an Instagram Presence That Followers Will Love (Even If They Hate Your Brand)
Speaker: David Johnson | Social Media Manager | Transportation Security Administration
Are you a brand that people love? That’s great! But how do you create an engaging presence when people don’t feel passionate about you? Learn how even the most unloved organizations can produce engaging content and develop a strong social media following.
In this session, we will discuss Instagram strategies for brands at all stages of growth. You’ll see how the federal government is utilizing social media to serve citizens, and best practices for those who work in regulated industries. And we’ll dive into the numbers to understand what the metrics are really telling us about our content.
At the end of this session you will be able to:
Develop an Instagram strategy that works for your brand
Identify unexpected social media content
Increase customer engagements and grow your audience
Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing, and for those who are experienced in the topic, but have not gotten to advanced concepts.