Why Lawyers Nix Your Cool Marketing Ideas (and How to Change That)

Thursday 3:45pm-4:30pm

Why Lawyers Nix Your Cool Marketing Ideas (and How to Change That)

Speaker: Kerry O’Shea Gorgone | Lawyer, Podcaster and Speaker | MarketingProfs
@kerrygorgone

There's no law school class on "How to Suck the Joy Out of Everything," but the way the legal department redlines your marketing campaigns can make it seem like there is. Lawyers don't mean to ruin your fun. They're on your side!

In this presentation, attorney Kerry O'Shea Gorgone will offer insight into the main reasons lawyers reject marketing campaigns (copyright concerns, accidentally illegal influencer campaigns, and uncontrolled risks in live streaming video), so you can plan marketing campaigns that will get a thumbs up from your legal team.

At the end of this session you will be able to:

  • Reduce potential liability when running marketing campaigns

  • Live stream video without taking unnecessary risks

  • Work with influencers legally in order to amplify your marketing message