Lessons in B2B Video From the #1 LinkedIn Creator

Wednesday 12:00pm-12:45pm

Lessons in B2B Video From the #1 LinkedIn Creator

Speaker: Allen Gannett | Chief Strategy Officer | Skyword

Marketers already know the importance of utilizing video in content. B2B brands are experimenting with LinkedIn video campaigns, how-to videos, searchable video content, user-generated content, and live video events. But what’s really going to make your video rise above the competition and make a positive impression on your audience?

In 2018, LinkedIn ranked Gannett the #1 creator in the social media and marketing space by engagement. In this talk, he’ll reveal what the best B2B video content looks like, in addition to signs of a well-crafted B2B video strategy. He’ll combine best practices and examples to prove how any B2B marketer—even one new to the world of video—can set a creative B2B video marketing strategy in motion.

At the end of this session you will be able to:

  • Get started with video

  • Determine what the best equipment and workflow is for B2B video

  • Measure and make an impact with B2B video marketing