Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing

Thursday 11:00am-11:45am

Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing

Speaker: Zontee Hou | President & Chief Strategist | Media Volery

Building your thought leadership and business network are two critical factors for B2B success. Social media is an ideal tool to help you increase and leverage both. In fact, "84% of C-Suite and VP-level buyers use social media in their decision-making process," according to a 2018 study by Onalytica?

In this session, you’ll learn the three essential areas where you can use social media to attract the right customers and empower your team. But we all know that likes and follows don’t always lead to results. That’s why Zontee will help you level-up your social media strategy to focus on meeting your business goals, including driving new leads, nurturing current clients, and building your reputation.

At the end of this session you will be able to:

  • Build a social media strategy that connects to your business goals

  • Identify opportunities within your own organization to leverage diverse voices in social media

  • Atomize and optimize your existing content for social media