Dessert & Development: Using Marketing Automation to Close the Martech Skills Gap

Thursday 12:35pm-1:15pm

Dessert & Development: Using Marketing Automation to Close the Martech Skills Gap

Speaker: Courtenay Worcester | Director of Marketing | GetResponse

There’s no denying the martech skills gap. Complex, disconnected point marketing solutions, a low unemployment rate, and high demand for skilled digital marketers contributes to the widening gap.

This gap leaves marketers struggling to find a way to take advantage of digital technologies, and their promise of attracting and engaging the right audiences, while building longer-term customer relationships and delivering higher campaign ROI.

To overcome these issues, marketers are turning to marketing automation.

A recent survey of B2B and B2C marketers conducted by Demand Metric and GetResponse uncovered that when marketing tactics are automated, campaign performance almost doubles.

At the end of this session you will be able to:

  • Align your digital marketing solution with your team’s skills

  • Determine where and when marketing automation and integration is least and most effective in the funnel

  • Refer to a real-world case study: How Cushman and Wakefield uses marketing automation to maximize profits for the commercial real estate brokerage firm – without a dedicated marketing team