Marketing ROI: How to Speak C-Suite for the Win
Speaker: Heidi Cohen | Chief Content Officer | Riverside Marketing Strategies
Want to know the secret to winning your boss over with the results of your latest marketing campaign? It’s called ROI (and I don’t mean a king in French!) Rather it stands for Return on Investment. While it’s what you need to show every corporate financial executive to prove your worth, research consistently shows that marketers do NOT know how measure it.
But we’ve got your back. We won’t even ask about your math skills. (Here’s a little secret just between us: all you need to know is addition, subtraction, multiplication, and division. Combine that with your phone’s calculator and you’re on track to win)
We want you to be a star and we’ll give you the tools and skills you need to succeed, including a cheat sheet of easy-to-use formulas with explanations, practice sheet for you to do on your own, ad a set of ROI FAQ’s.