How to Combine Account Based Marketing and Social Selling on LinkedIn

Wednesday 4:45pm-5:30pm

How to Combine Account Based Marketing and Social Selling on LinkedIn

Speaker: Ty Heath | Lead for Agency and Partner Education | LinkedIn

Account based marketing (ABM) focuses on the committee of buyers or decision makers within your target accounts. However, this is only one side of a successful ABM plan. The other side of a strong ABM plan mandates social selling and a strong alignment within the sales and marketing leadership teams.

Join us for this session to discover how marketing teams can reach buying committees with relevant, targeted content; and how sales teams can identify decision-makers with lead recommendations to uncover influencers at target accounts. You’ll get practical advice for achieving success with ABM, and social selling strategies that pave the way for prospects to become customers.

At the end of this session you will be able to:

  • Explore the latest global research insights for senior managers defining the critical impact for sales and marketing collaboration on achieving sales and marketing alignment

  • Use six steps to create effective content for ABM and social selling on LinkedIn

  • Utilize key sales-focused strategies to engage prospects and buyers, using insights from Sales Navigator

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.