Marketing Strategy: A Must-Have Planning Framework

Thursday 8:45am-9:30am

Marketing Strategy: A Must-Have Planning Framework

Speaker: Maribeth Ross | COO | Marketing Advisory Network

When it comes to your marketing strategy, the considerations are endless. As marketers (and normal human beings), that makes it a struggle to know where to begin.

Struggle no more! Join us for this killer marketing strategy session as we share best practices, specific tactics, and three must-have planning tools to help you with your 2020 marketing strategy.

If you are looking to strategically raise the bar on your marketing execution — from awareness to engagement to driving new business — you won’t want to miss it!

At the end of this session you will be able to:

  • Leverage competitive intelligence for use in your planning

  • Establish top level themes to focus messaging and content

  • Plan marketing activities to align with strategic and competitive themes

Attendee Experience Level: This session is for those that are new to marketing strategy, or for those who have a basic idea of how to create a marketing strategy, but have very little experience actually doing it.